How to find your LinkedIn profile URL

by Thomas E. Kenny.

Prior to meetings of the Jersey Shore Networking Group, the registered attendees are provided with a list of attendees planning to attend. This practice comes from the Conference Commando chapter of Keith Ferrazzi's book "Never Eat Alone." Since you are investing time and money in attending an event it is wise to maximize your effectiveness by planning which professionals you want to connect with most at the event.



To formulate this list, I search LinkedIn for the profiles of new members and some times have difficulty finding their profile. I may not have found their profile either due to a variation in their name or due to them having a very common name. Thus I'll ask them for their LinkedIn profile web address (aka URL) and often they are unsure how to find it.

It's very simple to find your LinkedIn profile URL. First login into your LinkedIn account and then click on the "Edit My Profile" link, which is on the left side of the page. You'll find your LinkedIn profile URL to the right of "Public Profile."

If you find that the address has a cryptic string of numbers and letters, you may want to click the "Edit" link to create a vanity URL. It's best to use some combination of your first and last name for your vanity profile name. Also by setting your public profile URL, you'll more easily be found on Google, which enhances your personal brand!

Finally, it's a good idea, whether you are in a job search or not, to add your LinkedIn URL to your E-mail signature. Doing such is a subtle way of informing the people that you are corresponding with, that you are on LinkedIn. If they're on LinkedIn, they'll have what they need to easily connect with you or if they are unaware of the value of LinkedIn, they may ask you about it!
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